In 1948, a new kind of recreational landscape opened on San Antonio's South Side. The Mission Drive-In Theatre brought automobiles, neon, Hollywood movies, and family entertainment to the edge of Mission San José, one of the city's historic Spanish colonial missions. Rather than enclosing its audience within a conventional theater, the drive-in transformed a large tract of land into an outdoor auditorium: here, cars became seats and the building became the screen. The Mission Drive-In Theatre, now nown as the Mission Marquee Plaza, placed a distinctly modern, commercial form of leisure alongside a historic landscape increasingly shaped by preservation and tourism. Its history offers a window into the ways that mid-century San Antonio negotiated modern recreation, cultural heritage, and racial access.